I went to a tasting of the Top 50 West Australian wines (according to the recent Qantas Wine Awards) last week. I'd like to say that I chose wines based on careful consideration of aroma, palate, hue, balance, body, finish, taste, texture, blah, blah, blah, but if I'm being honest, I check out the label design too. The labels of Harewood Estate caught my eye. The wines we tasted had a label similar to the one shown above, but without the rabbit. All those perfect dots!
The bonus is that the wine was great too (so much so that we're ordering a case), which surely vindicates my wine selection process? One of my dream jobs would be to design wine labels. My partner's a winemaker so it's not that far out of the realms of possibility, is it? You can see my very first label here.